Automation add-ons
What could run quietly behind Brindle & Salt
Small automations that save time and catch the things that slip. Each is shown as a step-through example for a shop. Press the button to move time forward and see what would be sent.
Demo. The business and every name here are fictional. Nothing on this page sends an email or text, and nothing you do here is stored.
Abandoned-basket recovery
A visitor fills a basket and leaves. A short, polite sequence brings some of them back, and stops the moment they buy.
Starts when: A basket with an email address sits untouched for an hour.
-
1 hour later Email to customer
Still thinking about the oak board?
Hi Sam, you left a few things in your basket at Brindle & Salt. They’re held for you here: [your basket]. If you have a question about size or delivery, just reply.
-
1 day later Email to customer
Your basket is still here
A reminder that your basket is saved. Click and collect is free, and delivery is free over £50.
-
3 days later Email to customer
Last note from us
One last reminder, then we’ll leave you alone. If a small thing stopped you, tell us and we’ll help.
-
When they buy Stop to system
The sequence stops straight away. A recovered order is counted on the weekly summary.
- You see
- Baskets left, baskets recovered and the value brought back, in one line each week.
- Safeguards
- Stops on purchase, unsubscribe or any reply. Never more than three messages.
- Price
- Setup £250, then £35 a month
Stock and failed-payment alerts
You hear about a problem before a customer does.
Starts when: Stock falls to a set level, a payment fails, or an order sits unpacked.
-
As it happens Text to you
Low stock: Devon oak chopping board, 2 left (reorder level 3).
-
As it happens Text to you
Payment failed on order #1042 (card declined). Customer has been emailed a retry link.
-
After 2 days Email to you
Order #1039 not yet packed
Click and collect order #1039 was placed 2 days ago and is still marked processing.
- You see
- A short list each morning: what needs reordering and which orders need a nudge.
- Safeguards
- You choose the levels. Quiet hours are respected.
- Price
- Setup £150, then £20 a month
Review requests
Happy customers get a gentle nudge to leave a review. Unhappy ones reach you privately first.
Starts when: A few days after an order, visit, stay or completed job.
-
3 days after Email or text to customer
How did we do?
Thanks for choosing Brindle & Salt. How was it? [Great] [Not quite right]
-
If “Great” Email or text to customer
Lovely to hear. Would you share that as a Google review? It takes a minute and helps other people find us: [review link]
-
If “Not quite right” Owner alert to you
A customer wasn’t happy
Sam gave a low score and added a comment. Reply to them first: [their message].
- You see
- Reviews asked, reviews left and any private complaints to follow up.
- Safeguards
- One request per customer. No incentives for reviews.
- Price
- Setup £150, then £25 a month
AI product descriptions, approved by you
First drafts of product descriptions in your own voice. Nothing goes live until you approve it.
Starts when: You add a product with a name, a photo and a few facts.
-
Within a minute Draft to queue
Draft ready: Devon oak board
Handmade in Devon from local oak, finished with food-safe oil. 40 cm, easy to wipe clean. (Draft)
-
Your review Owner approves to you
Approve, edit or reject. Facts you gave (size, material, maker) are never changed.
-
On approval Publish to system
The approved text goes onto the product page. Rejected drafts are deleted.
- You see
- A queue of drafts to approve. A monthly count of descriptions written.
- Safeguards
- Never publishes without approval. Claims about health or safety are flagged for you.
- Price
- Setup £150, then £45 a month
Weekly summary
One short email each Monday with the numbers that matter and anything that needs attention.
Starts when: Every Monday morning.
-
Monday 8am Email to you
Last week at Brindle & Salt
Sales £1,840 (up 12%). 3 baskets recovered (£212). 2 products low on stock. 1 enquiry waiting 2 days. Best seller: oak chopping board.
-
The Monday after Email to you
Last week at Brindle & Salt
Sales £1,610 (down 12%). 1 basket recovered (£64). All products in stock. No enquiries waiting. Best seller: linen tea towels. Suggestion: the oak chopping board sold well last week, so feature it again.
- You see
- Sales, enquiries, anything stuck and one suggestion for the week.
- Safeguards
- Plain text, one screen. Unsubscribe any time.
- Price
- Setup £100, then £15 a month
Back-in-stock notifications
A sold-out product collects names. When it returns, they hear first.
Starts when: A customer asks to be told when something is back.
-
When restocked Email to customer
Back in stock: the walnut serving board
Good news: the walnut serving board you asked about is back. We only made a few: [product link].
-
2 days later Email to customer
Still available, if you’d like one. We’ll stop mentioning it after this.
- You see
- How many people were waiting and how many bought.
- Safeguards
- One notification and one reminder per request.
- Price
- Priced on request, after a short call
Win-back for lapsed customers
Customers who haven’t ordered for a while get a friendly seasonal note.
Starts when: No order for 90 days.
-
Day 90 Email to customer
Autumn at Brindle & Salt
It’s been a while. Here’s what’s new this season: [three products]. Free click and collect, as always.
-
If they order Stop to system
The customer goes back to normal. No repeat nudges for six months.
- You see
- Customers brought back and the value of those orders.
- Safeguards
- Once per customer every six months, with an unsubscribe link.
- Price
- Priced on request, after a short call
Trade enquiry follow-up
Trade enquiries get a quick acknowledgement and a polite chase if they go quiet.
Starts when: A trade account form is submitted.
-
Straight away Email to customer
Thanks, we have your trade enquiry
We’ll reply within one working day with trade prices and minimum orders.
-
Day 2 Owner alert to you
Trade enquiry waiting
A trade enquiry from a café in Totnes hasn’t been answered yet.
-
Day 7 Email to customer
Any questions?
We sent trade prices last week. Happy to answer anything or send samples.
- You see
- Open trade enquiries and how long each has waited.
- Safeguards
- Stops on reply or when you mark the enquiry closed.
- Price
- Priced on request, after a short call